Satisfied is a longer word than lazy. But it means I did only what you asked me for and no more. I do all in my power to bring you delight. It’s good for you, and what’s good for you is good for me.
I’ll bet you love pleasant surprises and hate nasty shocks.
That’s why you always get a fixed price quote before you commission any work. You and I want the same thing: maximum effectiveness in minimum words. It’s good business for you, and a matter of professional pride for me.
What if the brief, the job, or the project changes?
That’s life. I’ll let you know the impact in money and time before proceeding.
With the Business Biographer, you get a journalist who grew up on a diet of accuracy, clarity, and deadlines. Respecting your time and timeline is the first courtesy.
Interrogation (in the nicest possible way)
At first glance, your business, product, service, or cause may appear similar to others. I’ll ask, and keep asking questions that separate features (what you put into your offer) from benefits (what your customers get out of your offer) to establish your unique proposition.
‘Roger has guided the foundation of our communications.
‘Assessments Australia conducts independent assessments into the effectiveness of government programs in areas such as special education, aged care, disability, and unemployment. This requires collecting, combining and interpreting detail from a variety of sources, and re-constituting it for widespread consumption.
‘Roger has made a significant contribution to all our communications material as both writer and editor.’
Ian Bamford, Chief Executive Officer and Managing Director, Assessments Australia, Melbourne
If you need a writer who understands marketing, and a marketer who’s a professionally trained and experienced writer, call me, the Business Biographer, on 0438 935 905.