Would you prefer a web content writer who listens, or who talks?
Two to one. That’s the ratio of ears to mouth.
It’s also the proportion of listening to talking you get from me when it comes to producing quality content for your web site and marketing material.
Good listening involves some talking—asking questions designed to probe deep into your business’s wants and needs. And listening that captures the deepest nuances of the compelling benefit (not feature) your competitors cannot, or will not match.
I’ll bet you love pleasant surprises and hate nasty shocks. Read more . . .
‘Roger McDonald, in fact, became not simply a supplier of editorial concepts and services, but an essential, creative partner in developing a long-term growth strategy. ‘The fact that the partnership endured for almost twenty years demonstrated a profound understanding of the needs and capability of both client and service provider. This oneness of understanding, coupled with the gifts of Roger as a writer and editor was at the centre of a very successful story. John Bushell, Chief Executive Officer, Centacare Catholic Family Services, Melbourne
I’m Roger McDonald
I’m a Melbourne, Australia-based:
- Web content writer
- Business copywriter
- Creative marketing writer
- Corporate poet.
I began my professional life as journalist and feature writer covering the Zimbabwe independence war.
Marketer and a specialist writer
I then moved into marketing communications and business journalism in Africa, and later in Australia on my return here. I had eight years as a senior manager in Australia’s and the world’s largest marketing communications and advertising agencies. Since then I’ve run my own marketing communications businesses in Melbourne for 23 years.
Web content specialist since 2006
As marketing communications changed and became more sophisticated, I decided in 2006 to concentrate on web content delivery as a specialist skill. I also enjoy advising authors on planning the structure and content of their books/ebooks, and writing, co-writing or editing their manuscripts. As a creative marketing strategist, I blend ideas, words, and images that get you and your enterprise noticed.
What to do now
Portfolio of work
Have you stopped to reflect on the phenomenon of language?
Every species on earth has one. If you’ve ever been woken before dawn by a yowling cat, a yodelling rooster or a monotonous dog, you’ll agree that some languages lack tone, cadence and variety.read more
In my last post I talked about how the Rule of Threes can make a dramatic difference to your creative copywriting. Now you’re only a step away from improving your speech writing and speech making . . .read more
Creative copywriting isn’t always about best-selling books or award-winning advertising.
I took this picture in mid-April 2010. These children were asleep on a scrap of discarded linoleum on the red mud of a squatter camp creche in Soweto, South Africa . . .read more