Have you stopped to reflect on the phenomenon of language?
Every species on earth has one. If you’ve ever been woken before dawn by a yowling cat, a yodelling rooster or a monotonous dog, you’ll agree that some languages lack tone, cadence and variety.
In my last post I talked about how the Rule of Threes can make a dramatic difference to your creative copywriting. Now you’re only a step away from improving your speech writing and speech making . . .
Creative copywriting isn’t always about best-selling books or award-winning advertising.
I took this picture in mid-April 2010. These children were asleep on a scrap of discarded linoleum on the red mud of a squatter camp creche in Soweto, South Africa . . .
Do you want to learn a simple trick to boosting the appeal and the impact of your creative copywriting?
The truth is, you already do it, though you may not know it.
For more than 30 years, I’ve crafted news stories, reports, research findings, white papers, policies, text books and more.
As a journalist, I’ve written them and edited them, and re-written and re-edited them. I’ve breathed life into their corpses. Sometimes, I’ve dispatched them to an author’s grave and started again . . .